hat is to confuse and mislead you through claims.
Companies dab alcohol (a dehydrating agent) under the testers' eyes, and measure the lifting effect after using the cream. This test is obviously a deception. Who wouldn't see improvements after using creams, if your skin were to be drenched with alchol beforehand?
Then we have some moisturizing creams stating that they use aloe vera gel to keep the skin hydrated.
A quick look at the ingredient list in some products, you'll be surprised to discover that the concentration of aloe vera gel used is actually lower than the concentration of methly paraben (a preservative) itself.
Such low concentrations of aloe vera gel is certainly not useful to our skin at all
And if you were to have a closer look at the ingredients, you might notice that silicone oils (like dimethicone) are in one of the top five ingredients.
This proves that aloe vera is just used an excuse used, to conceal the truth that dimethicones are actually the so-called hydrating agents. And they work by clogging your pores to prevent moisture from being lost to the surroundings.
Another very common deception in products is the claim of using Vitamin C.
While it is true that Vitamin C is a whitening agent, it only works in high concentrations.
Low concentrations of Vitamin C do not provide whitening results. Instead, they can cause redness and irritation to the skin.
Taking a look at the content of Vitamin C in some products (which is in the bottom 5 ingredients) we can conclude that the product does not intend to whiten users' skin using Vitamin C at all.
Instead, Vitamin C is just used as a gimmick and a marketing strategy to fool consumers into buying the product
There are more deceptions and marketing strategies used to deceive consumers like us, and i would probably talk about them next time.
However, please take note that not all the products out there are made to deceive you. There are some genuine products that really live up to what they claim.
To be able to distinguish such products, you should learn how to be a good consumer, and learn to start looking at the ingredients before buying them.
Remember to always read the ingredients, and to never be fooled by product claims.
Thanks for reading :D