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Thursday, June 30, 2011

The lies and the hidden truths in ads and product discription



Everyone knows the psychology behind advertisements; They show images of pretty models, make them flaunt their pretty hair and their pretty faces, making us feel inferior to them.


The envy and admiration then submerges into our sub-conscious

A few fays later, when we see the products advertised on TV, the same feelings emerge again. Unknowingly, we just pick up the product, in hopes that we can be as beautiful or as handsome as the model in the advertisement, and pay for it

Has this ever happened to you?


It is a known fact that the purpose of advertisements are to psych you into buying their products.
But there is something else that advertisements do, which is much worse; 
That is to confuse and mislead you through claims.


But how?


Here are some examples




Some eye lifting cream claims that "under controlled lab tests" 80 per cent of men/women saw 75 per cent of reduction in puffiness in the eyes. But do you know what some companies do during this so-called controlled tests?



Companies dab alcohol (a dehydrating agent) under the testers' eyes, and measure the lifting effect after using the cream. This test is obviously a deception. Who wouldn't see improvements after using creams, if your skin were to be drenched with alchol beforehand?



Then we have some moisturizing creams stating that they use aloe vera gel to keep the skin hydrated.



A quick look at the ingredient list in some products, you'll be surprised to discover that the concentration of aloe vera gel used is actually lower than the concentration of methly paraben (a preservative) itself.
Such low concentrations of aloe vera gel is certainly not useful to our skin at all

And if you were to have a closer look at the ingredients, you might notice that silicone oils (like dimethicone) are in one of the top five ingredients.

This proves that aloe vera is just used an excuse used, to conceal the truth that dimethicones are actually the so-called hydrating agents. And they work by clogging your pores to prevent moisture from being lost to the surroundings.



Another very common deception in products is the claim of using Vitamin C.


While it is true that Vitamin C is a whitening agent, it only works in high concentrations.
Low concentrations of Vitamin C  do not provide whitening results. Instead, they can cause redness and irritation to the skin.

Taking a look at the content of Vitamin C in some products (which is in the bottom 5 ingredients) we can conclude that the product does not intend to whiten users' skin using Vitamin C at all.

Instead, Vitamin C is just used as a gimmick and a marketing strategy to fool consumers into buying the product




There are more deceptions and marketing strategies used to deceive consumers like us, and i would probably talk about them next time.

However, please take note that not all the products out there are made to deceive you. There are some genuine products that really live up to what they claim.
To be able to distinguish such products, you should learn how to be a good consumer, and learn to start looking at the ingredients before buying them.

Remember to always read the ingredients, and to never be fooled by product claims.

Thanks for reading :D

1 comment:

aloe vera gel said...

Aloe vera is an effective soothing lotion for sunburn, though it can be rather sticky so I would recommend not putting clothing on over the top of it.